Pineridge Bakery is the home of two of Canada’s leading manufacturers of value-added and premium baked goods, Gourmet Baker and Oakrun Farm Bakery.
With over 60 years combined baking expertise, They offer an unparalleled portfolio and full range of unique and innovative thaw-and-sell, ready-to-serve, freezer-to-oven and proof-and-bake products.
Ben McEvoy is the producer and web designer for both sites: oakrun.com and gourmetbaker.com. Ben decided to make use of ICanLocalize professional services for the localization of both websites into French.
It’s necessary to localize your website in the current globalized world we’re living in -unless you’re willing to miss big sales oportunities!
Gourmet Baker is a leading manufacturer of baked and unbaked desserts and breakfast pastries for the in-store bakery and foodservice business segments. Theymake a wide variety of fully decorated cakes, Danish pastries, croissants, crumpets, deluxe dessert bars and squares. They have two bakeries located in Burnaby, British Columbia and one bakery in Winnipeg, Manitoba. Their focus and success is based on using the finest quality ingredients, employing rigorous product safety standards in their bakery operations, and their ability to customize and build strong relationships with our customers while delighting consumers.
Oakrun Farm Bakery is a high-quality, highly efficient supplier of affordable fresh and frozen baked goods to the retail, foodservice, private label and co-pack business segments. They produce Danish pastries, cakes, tarts, bagels, English muffins, crumpets, sweet muffins, hotcakes and proportioned frozen batters. Oakrun Farm Bakery is located in Ancaster, Ontario.
During an interview with our support guru Ben McEvoy said: “I’m impressed at how all this worked pretty well. We had about 300 pages which got translated quickly and efficiently.” He explained he was looking for an efficient translation service and came to ICanLocalize. And WPML was the best plugin to manage the whole localization project, and he could do so right from his CMS. Ben talked with his client who said to be impressed by the seamless integration of the translation with their wordpress site.
As regards the translation work itself, he thought he’d get word by word translation at first. Ben explained that, in fact, he found almost a copyeditor who not only reviewed her own translation work with great professionalism but also provided feedback about the original text, asked questions that helped improve the source text. “ICL is not expensive at all and I found a really competent and professional translator here,” he stated.
In Canada national firms need to get localized, otherwise they would miss reaching very important markets. Businesses need to have their English sites in French too.
Having about 300 pages to localize, Ben found in ICanLocalize and WPML the perfect combination for his needs!
Ben McEvoy
Producer & web designer