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Tourism and Travel Industry: The Importance of Localization

Tourism and Travel Industry: The Importance of Localization

Why is localization a key point in the tourism and travel industry? What happens when a website is originally created in English? If we consider that the native English speaking market is just a small percentage of the whole market – “One out of four of the world’s population speak English to some level of […]

The Importance of Transparency and Project Ownership

Google “translation” or “localization services” and you will be faced with pages of results to browse, leaving you none the wiser on which service provider you should contract for your needs. So what makes a translation portal different from a translation agency? First and foremost, a portal primary aim is to offer matchmaking services to […]

Localization: Is reaching 1 in 5 good enough?

So you have spent weeks or months on your project, working hand-in-hand with your marketing team as well as all other departments involved from HR to the Board – not forgetting your Web Developer – to finally give birth to your little gem that is your Website. And today you’ve just read this very interesting […]

Our Policy on Test Translations

One of the lessons I’ve learned when I started selling things (some time ago), is that you need to encourage your clients to show they’re serious, just like they expect you. Being serious means they can spend money. So, how do you reconcile the constant requests for “free test translations” with the need to get […]